Categories of Music Videos

The main purpose of a narrative based music video is to tell a story through a variety of scenes that contain one or more people, or a moving image. Narrative music videos usually have a story line that's linked to the lyrics of the song, this isn't always the case, but it's used typically, in many occasions. An example of a narrative based music video is 'Grenade' by Bruno Mars, the song's lyrics carry a message of unrequited love and how Mars' heart was broken, despite his best efforts to show her his love. The concept of the video is to show his struggle, how he'll do anything for her, which is reflected through him dragging a piano throughout the music video.



The main purpose of a performance based music video is to showcase a artist or band throughout the song and can sometimes play throughout the whole music video.artists/bands typically do this in order to give the music video a live/performance feel, An example of a performance is 'Sunday Morning' by Maroon 5, the music video was filmed at Abbey Road Studios, in London. It features Maroon 5 performing the song, interspersed with scenes of numerous people singing it at a karaoke bar.

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The main purpose of concept based video, is to be based around an idea or concept, concept based videos tend to be fairly unique or utilise a particular editing or filming technique, an example of a concept based video is 'Nothin' On You' by B.O.B the stop animation video was created by firstly shooting the video on a white background, then editing on Final Cut Pro, which was then followed by printing over 1.000 frames on paper, which were then torn to create a "paper cut-out technique".

History of Music Videos