Subculture (target audience)

A  youth subculture is a youth-based subculture that include distinctive styles, behaviours and interests.For our Music Video we decided to target teens, typically between the ages 15-24 that are fans of Chris Brown or generally enjoy his music, this target audience is reflected through his work that appear to such social groups that not only enjoy his music but also are attracted to his style (clothing line) and creative side (artistry).

 Since Chris Brown debuted during his teenage years which made him appeal more to teenage girls due to his age and moderate or PG lyrics, this made him a 'heartthrob' or 'superstar' to young girls (even to a minority of  males that aspire to be just like him) after the infamous Rihanna incident of 2009 he lost many female fans which also caused a negative breakdown in his career.later on he grew from this after releasing his F.A.M.E album which contained more mature and explicit lyrics furthering the range of his target audience to 16+ this showed a growth in not only his appearance but music style too. Moreover, his artistry and dancing attracts people outside of his target audience.

 Besides his music Brown is also very well known for his fashion sense which later resulted in him launching his own clothing line ' Black Pyramid' in 2012 which is a street wear brand, they were inspired by his artwork. Brown is also known for his iconic monster teeth painting which is seen as a trademark for his artwork. 

Laura Mulvey and the male gaze theory

The theory suggests that the male gaze denies human identity, downgrading women to the status of objects to be admired only for physical appearance, the theory also suggests women can more often only view themselves from a males point of view. typically in mainstream films the female character often doesn't have importance herself, rather the female only exists in relation to the male.
Mulvey argues, for women the result of media being presented from a mans point of view, and through the male gaze, women tend to views themselves and other women in similar ways as a man would, therefore resulting in a objectification of women.

Mulvey states that the role of a female character in a narrative has two functions:

- As an erotic object for the characters within the narrative to view
- As an erotic object for the audience watching to view.

Gender roles in film

 The characters that look at others are typically seen as the active roles, which are mostly played by males. The characters that are to be looked at are passive (typically females), they are under the control of the male gaze and only exist for visual pleasure Females often slow the pace of the narrative, they act as inspiration for men to act. Males on the other hand, push the narrative forward and make things happen and are sen as active.

 Mulvey also discussed the term "Scopophilia" which literally means 'Love of Watching', this is because we see it in a darkened room and observe activities of people on the screen who are that they being watched, (the term also derives from Freud's study of the psyche).

Lastly, Mulvey argues that we live in a patriarchal society in which men set the majority of rules and construct and represent the ideal visions, roles and male dominance over woman.