Subculture (target audience)

A  youth subculture is a youth-based subculture that include distinctive styles, behaviours and interests.For our Music Video we decided to target teens, typically between the ages 15-24 that are fans of Chris Brown or generally enjoy his music, this target audience is reflected through his work that appear to such social groups that not only enjoy his music but also are attracted to his style (clothing line) and creative side (artistry).

 Since Chris Brown debuted during his teenage years which made him appeal more to teenage girls due to his age and moderate or PG lyrics, this made him a 'heartthrob' or 'superstar' to young girls (even to a minority of  males that aspire to be just like him) after the infamous Rihanna incident of 2009 he lost many female fans which also caused a negative breakdown in his career.later on he grew from this after releasing his F.A.M.E album which contained more mature and explicit lyrics furthering the range of his target audience to 16+ this showed a growth in not only his appearance but music style too. Moreover, his artistry and dancing attracts people outside of his target audience.

 Besides his music Brown is also very well known for his fashion sense which later resulted in him launching his own clothing line ' Black Pyramid' in 2012 which is a street wear brand, they were inspired by his artwork. Brown is also known for his iconic monster teeth painting which is seen as a trademark for his artwork.