Evaluation 2

How effective is the combination of your main product and ancillary texts?

In order to identify certain brands, standing out is vital whilst also highlighting visible featured such as colour, design, name and logo such elements suggest are used in order to appeal and attract audiences whilst also allowing them to understand and identify the brand.

Having our own brand identity was vital in producing our music video alongside our ancillary texts, this is mainly due to the fact that the final product is ensured to stand out and carry similar features as to what the target audience expect from such a genre. therefore these features would appeal to audiences as they would be attracted to each component which builds up to produce the final outcome supported by positive audience reaction.

We created a brand identity in our music video and digipaks by using certain elements/features the target audience would associate with our chosen music genre of R&B/Ballad. We felt that having a bold colour scheme would fit, this consisted of a mixture of light blue, dark blue and black, such colours represent the artist as powerful, superior and someone who's also serious in their craft. We also used white bold typography on both our digipak and digipak advert we did this in order to balance out between the variations of colours whilst also creating a contrast between the dark blues and white. This gave the album a pleasant feel. Our chosen fonts were created on the website "1001FONTS.COM". Furthermore the idea of brand identity was later emphasised by using similar looking images throughout the digipak and advert, this was done by taking the images in one frame but in different angles/ camera techniques, a mixture of mid shots, close ups and long shots, images when the main character is looking directly at the camera whilst others of him looking away. This was done in order to create a huge contrast in both styles of the digipak and advert.

The music video itself contained brand identity which was influenced by the narrative concept, this consisted of the journey from the start of a relationship to the end. moreover all three products were able to create a well developed brand identity in order for the audience to engage with it's purpose. The digipak and advert are of importance as they sell the song/album as a whole this is highlighted by the use of visual features in order to portray the genre and also reflect the artist style and craft.

What we did differently between our main production and ancillary texts was the use of transitions within our music video We chose to use 4-5 of the same transitions in order to create a consistent flow and to also keep our video looking realistic. Some of the transitions used included; "Bloom" which was used in the "flashback" scene "Cross Dissolve" which was used in the very beginning/establishing shot of the video and "Directional" which was also used in the "flashback" scene. The use of such transitions added creativity to our music video rather than having abrupt jump cuts the transitions allowed our music video to flow consistently.