The main media broadcast I will use to present my music video will be YouTube. YouTube has over a billion users, almost a third of all people on the Internet and every day, people watch hundreds of millions of hours of YouTube videos and generate billions of views, moreover more than half of YouTube views come from mobile devices. This means it's easier to gain a mass audience as many people use this platform, globally. Furthermore, our chosen target audience varies between the ages 14-24 so this age group are more likely to use YouTube in comparison to watching TV or radio as it generally attracts a younger crowd. As new technology is frequently being developed and established our target audience can easily watch our music video on a site such as YouTube on their laptop, phone, tablet or PC.
Despite the fact that YouTube would be frequently used as compared to television, we can still understand and use it as a media broadcast platform, this is because most teenagers(60% )spend on average 20 hours per week watching TV. We can broadcast our music video on popular music channels such as MTV, 4Music, Fuse TV and Kerrang!
The Digipak advert will be placed on billboards in busy areas, allowing all kinds of people to witness our music video advert, it can also be presented in popular r&b magazines such as 'echoes magazine' and 'rnb magazine'. The digipak will be sold in popular retail stores that sell CD's such as HMV and PC world.
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