Evaluation 3

What have you learnt from audience feedback?

Before the production of our music video, we carried out a questionnaire asking participants what they believed were typical conventions of R&B music videos and Pop music videos, we also asked what there thoughts were on narrative based music videos that consist of a 'point of view' concept, the response was positive as they thought using a 'point of view' concepts was something new and unique especially with an R&B music video were we typically see party scenes and flashy cars etc... they also believed that a 'point of view' concept would work really well with a narrative based video as audiences would feel as if they're the 'female character' or the camera in the video, this would appeal more to the audience rather than having a female character present in frame with the male. We chose to carry out a questionnaire in order to see if people thought our music video was successful in conveying a narrative based followed by a point of view concept and whether our music video was targeting the correct chosen audience of teenagers aged between 15-24.

The camera shots and techniques were also given a positive response as we kept it simple and used the general conventional camera techniques such as still, close ups, tracking, mid shots and long shots, such techniques were said to make the music video look more realistic and of a professional standard, they also liked the use of strong mise en scene to show that this is a R&B/Ballad music video.

Although we didn't receive much negative feedback rather it was criticism such as using a slow motion effect in the first shot of our male lead as he walks away from the camera whilst the camera follows his back, we were told to change the pace of the scene as it was going to quickly therefore people believed it didn't fit with the pace of the song, so we took on board this criticism in order to change the pace of that shot making it 50% slow motion by using 'final cut pro' the final outcome was great and such advice really helped to make our music video flow well and look of a professional standard.