Production of Digipak advert

The production of our digipak advert was created on the software application 'Photoshop'. We then constructed the artist name and album on '1001fonts.com', on this website we chose the font 'United Kingdom' as we felt it worked very well with the concept/style of our overall production and also linked very well with our chosen genre of R&B. We chose the colour scheme which was a mixture between blue, white and black this was shown consistently throughout our advert, the reason for choosing such colours came from the idea of matching with the digipak itself. We chose to use the colour white for the artist name as it stood out against the black/blue background, we also changed the size of the font in order for it to fit completely on the designated areas, enlarging the name meant that everyone will easily be drawn to it as they would know Chris Brown.

The magic wand tool was used in order to deselect unwanted areas of the font. The magic wand tool also enabled us to get rid of whilst it remained neat and clear to not cut any other areas out. We used a font that was already installed for the rest of the text on page such as review, album release date and artist website, this saved us more time as we could easily type into the text box and then choose our font rather than constantly switching back and forth to the 'magic wand tool' and 'quick selection tool' We made a new layer for each edit so that we could delete anything if we happened to changed our minds. We also included other conventional advert features such record label logo, social networking site and where the album can be bought, this was done by finding each feature on 'Google images' and pasting it onto Photoshop.

Additionally, we also found the background on 'Google'. Lastly our main image used in the advert was created by using the 'lasso tool', this feature was used cut around the original image only leaving the mid shot of the male lead, then used the eraser tool to make the image neater.